Careers in Digital Marketing
Digital Marketing is a prospective and promising 890 billion dollar industry. There are a lot of different careers in this area, each quite varied in terms of skills required, aptitude and natural abilities. But the future and the prospects are endless. The dynamics of the industry is constantly reinventing and expanding magnanimously.
The top possible and promising career streams are
Content Manager & Content Strategists
VR Developers & Editors
SEO & SEM Specialists
UX Designer
Digital Marketing Managers & Directors
Content Manager and Content Strategists
Content management plays a pivotal role for any agency or digital marketing team as it touches all levels of marketing – and it is much more than just writing and social media activity.
Content Managers have to create SEO-optimized content , organize, store, and manage the content efficiently. They need to understand, analyse, research and strategize the content feeds into different subsets of their marketing plan and develop the content to be shared on the right channels.
Content Manager, not only writes but also create stellar content that works across multiple channels. They also need to be good at relationship building, creative, organized and self-motivated.
VR Developers & Editors
This is a high-tech digital media job. According to ARtillery Intelligence. Virtual reality used within businesses is forecast to grow to $4.26 billion in 2023 due to an increased need for training, meetings or better customer service.
VR combines technology and creativity so will suit people with interest in those areas. People that enter this field usually come from a design, games or programming background as they possess the skills needed for this role. The position starts from being an assistant, tester or editor.
While the gaming sector is a key industry for VR experts, industries such as architecture, construction, retail, and education are now using VR techniques to create immersive experiences. As a product, VR is still expensive to purchase and is a specialized field. However, the technology is being used more in digital marketing campaigns to enhance the customer experience.
SEO & SEM Specialists
SEO and SEM are crucial for solid digital marketing campaigns. Technical knowledge and digital marketing expertise, especially in terms of management, are the expertise required.
SEO and SEM can be difficult to specialize in as it is the businesses must be consistently updated, understood and analysed as the algorithms are constantly fluctuating. In addition, e-commerce sites and those that depend on website traffic for profits will be particularly dependent on a strong and harmonious SEO/SEM strategy.
UX Designer
User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. They may have a technical background or experience in high-end design.
UX designer’s role is integral to optimizing the interest by getting attention of potential buyers and target audience.
They will typically take the lead role in project management for visual design and testing, with a specific eye on the usability of a website or application to improve user experience from start to finish.
Digital Marketing Managers & Directors
Creative Directors, needs years of experience in the field. An effective Digital Marketing Manager or Creative Director must have a solid grasp of marketing and business. Strategic planning and execution including creating a digital marketing strategy, as well as financial forecasting. Their ability to delegate tasks, taking risks, hold firm on making decisions, and plan for the future through leadership are achieved through experience and expertise.
