Curriculum
- 6 Sections
- 27 Lessons
- 10 Hours
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- Course Overviews3
- Advanced SEO Techniques8
- 2.1Lesson 1: Advanced SEO Techniques7 Minutes
- 2.21.1 Advanced Keyword Research Techniques6 Minutes
- 2.31.2 Technical SEO and Site Performance5 Minutes
- 2.41.3 Case Study: E-commerce SEO Strategy and Results6 Minutes
- 2.51.4 Case Study: Local SEO for Small Businesses6 Minutes
- 2.61.5 Case Study: Content Optimization for Organic Traffic Growth6 Minutes
- 2.7Test 115 Minutes15 Questions
- 2.8Assignment 1: SEO Audit and Optimization Plan1 Hour
- Social Media Marketing & Strategies8
- 3.1Lesson 2: Social Media Marketing & Strategies6 Minutes
- 3.22.1 Key Platforms and Their Unique Features7 Minutes
- 3.32.2 Building an Effective Social Media Strategy6 Minutes
- 3.42.3 Leveraging Influencer Marketing6 Minutes
- 3.52.4 Analyzing Social Media Metrics and ROI5 Minutes
- 3.62.5 Case Study: Nike’s ‘Just Do It’ Social Media Campaign6 Minutes
- 3.7Test 215 Minutes16 Questions
- 3.8Assignment 2: Create a Comprehensive Social Media Marketing Plan1 Hour
- Content Marketing and Storytelling8
- 4.1Lesson 3: Content Marketing and Storytelling6 Minutes
- 4.23.2 Content Marketing7 Minutes
- 4.33.3 The Power of Storytelling in Digital Marketing8 Minutes
- 4.43.4 Creating Engaging and Shareable Content10 Minutes
- 4.53.5 Content Distribution Channels and Strategies5 Minutes
- 4.63.6 Content Marketing Strategies and Planning8 Minutes
- 4.7Test 315 Minutes18 Questions
- 4.8Assignment 3: Create a Comprehensive Content Marketing Plan1 Hour
- Data Analytics and Real-Time Statistics5
- 5.1Lesson 4: Data Analytics and Real-Time Statistics5 Minutes
- 5.24.2 Utilizing Real-Time Statistics for Campaign Optimization7 Minutes
- 5.34.3 Interpreting Data to Drive Marketing Decisions5 Minutes
- 5.4Test 415 Minutes14 Questions
- 5.5Assignment 4: Analyzing Digital Marketing Campaigns Using Real-Time Data1 Hour
- Recent Developments in Digital Marketing5
- 6.1Lesson 5: Recent Developments in Digital Marketing5 Minutes
- 6.25.2 The Impact of Privacy Regulations on Marketing Strategies6 Minutes
- 6.35.3 Emerging Trends in Influencer Marketing7 Minutes
- 6.4Test 515 Minutes15 Questions
- 6.5Assignment 5: Analyze the Impact of AI on Digital Marketing Strategies1 Hour
Knowledge and Skills
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