Curriculum
- 10 Sections
- 31 Lessons
- 150 Days
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- Digital marketing Introduction1
- Module 1 - Lay the Foundation for Your Digital Marketing Strategy4
- Module 2 - Digital Marketing Channel 1: Search Engine Marketing6
- 3.1Introduction to Search Engine Marketing20 Minutes
- 3.2Keyword Research and Website Optimization20 Minutes
- 3.3Creating and Managing Ad Campaigns20 Minutes
- 3.4Data Analysis and Performance Measurement20 Minutes
- 3.5Strategies for Improving Online Visibility25 Minutes
- 3.6Digital Marketing Channel 1: Search Engine Marketing30 Minutes49 Questions
- Module 3 - Digital Marketing Channel 2: SEO4
- Module 4 - Digital Marketing Channel 3: Content Marketing4
- Module 5 - Digital Marketing Channel 4: Social Media4
- Module 6 - Digital Marketing Channel 5: Email Marketing4
- Module 7 - Digital Marketing Channel 6: Conversational Marketing4
- Module 8 - Introduction to AI in Digital Marketing6
- 9.1Module 8: Introduction to AI in Digital Marketing10 Minutes
- 9.2Module 8.1: Introduction to Artificial Intelligence (AI)
- 9.3Module 8.2: Exploring the intersection of AI and digital marketing15 Minutes
- 9.4Module 8.3: Pros & Cons of AI adoption in Digital marketing15 Minutes
- 9.5Module 8.4: Case studies and real-world examples20 Minutes
- 9.6Module 8: Introduction to AI in Digital Marketing25 Minutes26 Questions
- Module 9 - Create Your Digital Marketing Strategy3
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